Foreign investors have been interested in Latin America ever since the early 2000s, and the promising future of the region continues to pique the interest of entrepreneurs around the globe. According to an extensive report from The World Bank in 2014, Latin American countries went through a plethora of institutional and policy changes over the past several years that have led to unprecedented economic growth and stability throughout the entire region.
After just a few years, the trend of eCommerce has rapidly evolved from an exciting business experiment for mega-corporations into a necessity for businesses of all sizes. According to one study, 70% of Americans shop online at least once a month, and consumers have come to expect that their favorite brands can be easily accessible online, 24/7. Online shopping is undoubtedly here to stay, so businesses that don’t make the digital leap are at serious risk of becoming obsolete.